MerchantFlow Terms of Service covering service usage, subscription billing, acceptable use, intellectual property, liability limitations, and termination.

Terms of Service

Effective Date: December 27, 2025

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you") and MerchantFlow Pty Ltd, a company registered in Australia ("MerchantFlow", "we", "us", "our"). By accessing or using the MerchantFlow platform at merchantflow.ai, you agree to be bound by these Terms.

If you do not agree with these Terms, you must not access or use the Service.

What Is the MerchantFlow Service?

MerchantFlow is a Software-as-a-Service (SaaS) platform designed for e-commerce merchants. The Service enables you to:

Connect integrations including Google Ads, Google Analytics 4, Google Search Console, Google Merchant Center, Shopify, WooCommerce, and Meta Ads
Analyze product profitability across your connected platforms
View analytics dashboards with real-time and historical data
Track ROAS and margins to measure advertising effectiveness
Export reports for business analysis and decision-making

The Service is provided "as is" and "as available" subject to these Terms.

Account Registration

Eligibility

To use MerchantFlow, you must be at least 18 years of age, have the legal authority to enter into this agreement, and not be prohibited from using the Service under applicable law.

Account Responsibilities

You agree to provide accurate information, maintain the security of your account credentials, enable two-factor authentication (2FA) as recommended, notify us immediately of unauthorized access, and keep your information up to date.

You are responsible for all activity that occurs under your account.

Subscription and Billing

Payment Processing

All payments are processed securely through Stripe. MerchantFlow does not store your payment card details.

Plans and Pricing

MerchantFlow offers monthly and annual subscription plans. Current pricing is available at merchantflow.ai. Prices are listed in the applicable currency and are exclusive of taxes unless stated otherwise.

Auto-Renewal

Subscriptions automatically renew at the end of each billing cycle. You will be charged the then-current rate unless you cancel before renewal.

Cancellation and Refund Policy

You may cancel your subscription at any time through Settings > Billing
You may cancel at the end of your billing period (retaining access until then) or cancel immediately (losing access right away)
No pro-rata refunds or credits are provided for partial subscription periods or unused time
Payments are non-refundable except as required by Australian Consumer Law
See Cancel Subscription for instructions

Free Trial

New accounts may receive a 7-day free trial with full access to features and no payment required during the trial period. See Trial Period for details.

Acceptable Use

Permitted Uses

You may use MerchantFlow for e-commerce analytics, reporting, business insights, connecting supported integrations, team collaboration, and exporting data for legitimate business purposes.

Prohibited Uses

You agree not to:

Reverse engineer the platform or its algorithms
Scrape or extract data through automated means
Attempt unauthorized access to MerchantFlow systems or other accounts
Resell, sublicense, or redistribute the Service
Use the Service for unlawful purposes
Interfere with the integrity or performance of the Service
Upload malicious code or harmful content
Use the Service for competitive analysis or benchmarking against MerchantFlow

Violation of these terms may result in immediate account termination.

Data and Privacy

Your use of MerchantFlow is governed by our Privacy Policy. Key points:

We collect only the data necessary to provide the Service
Integration data is used solely for analytics and reporting
We do not sell your data to third parties
You retain ownership of your business data

For details on data protection, see Data Security and GDPR Compliance.

Intellectual Property

MerchantFlow Ownership

MerchantFlow Pty Ltd owns all rights, title, and interest in the platform, including software, user interface design, trademarks, documentation, and algorithms.

Your Content

You retain ownership of the data you provide and generate through the Service. You grant MerchantFlow a limited license to process your data solely to provide the Service. This license terminates when you delete your data or close your account.

Limitation of Liability

Disclaimer of Warranties

To the maximum extent permitted by law, MerchantFlow provides the Service without warranties of any kind, whether express or implied.

Limitation

To the maximum extent permitted by applicable law:

MerchantFlow shall not be liable for indirect, incidental, special, consequential, or punitive damages
MerchantFlow shall not be liable for loss of profits, data, business, or goodwill
Total liability shall not exceed the amount paid in the twelve (12) months preceding the claim
MerchantFlow is not liable for downtime caused by third-party services or circumstances beyond our control

Termination

By You

Cancel your subscription through Settings > Billing or request account deletion by emailing [email protected].

By MerchantFlow

We may suspend or terminate your account for Terms violations, failure to pay fees, security risks, or legal requirements.

Effect of Termination

Upon termination, your access ceases. You may export data within 30 days. After 30 days, data is permanently deleted.

Changes to Terms

Material changes require 30 days' notice via email and/or in-app notification. Continued use after changes constitutes acceptance.

Governing Law

These Terms are governed by the laws of Australia. Disputes are subject to the exclusive jurisdiction of the courts of Australia.

Frequently Asked Questions

Can I cancel my MerchantFlow subscription at any time?

Yes. You can cancel at any time through Settings > Billing. You can choose to retain access until the end of your billing period or cancel immediately. No refunds are provided in either case.

What happens to my data if I cancel?

You retain access to export your data for 30 days after cancellation. After that, all data is permanently deleted and cannot be recovered.

Does MerchantFlow offer a service level agreement (SLA)?

MerchantFlow targets 99.9% uptime. Planned maintenance is announced 48 hours in advance. Downtime credits are available based on actual uptime performance.

Can I use MerchantFlow for multiple stores?

Each workspace supports one e-commerce store. For multiple stores, create separate workspaces or contact us about multi-store enterprise plans.

Contact

Email: [email protected]
Website: merchantflow.ai

Related Resources

Last updated: March 14, 2026

Terms of Service - MerchantFlow