MerchantFlow Pricing Plans Comparison
Compare MerchantFlow Starter ($49/mo), Pro ($89/mo), and Plus ($149/mo) plans, included features, seat limits, and Stripe vs Shopify billing differences.
MerchantFlow Pricing Plans Comparison
MerchantFlow pricing has three tiers - Starter, Pro, and Plus - so e-commerce operators only pay for the depth they need. Every tier ships the real-time blended P&L; Pro adds Flow AI and reporting; Plus adds the full financial OS, MCP server access, and white-label PDF reports for agencies.
MerchantFlow Plans and Pricing
All prices are in USD.
| Plan | Monthly | Annual (effective monthly) | Annual total | Best for |
|---|---|---|---|---|
| Starter | $49/mo | $39.20/mo | $470.40/yr | Solo operators, under $500k GMV, 1 store |
| Pro (Most Popular) | $89/mo | $71.20/mo | $854.40/yr | Growing brands, $500k - $5M GMV |
| Plus | $149/mo | $119.20/mo | $1,430.40/yr | Serious operators, $5M+ GMV |
Annual billing is 20% off the monthly cost on every tier. Annual subscribers are charged the full year up front.
Agencies are billed on a separate, flat Agency plan rather than a merchant tier - see Agency Plan below.
What Each Plan Includes
Starter - $49/mo
For solo Shopify or WooCommerce operators who need an accurate blended P&L without learning a new spreadsheet stack.
- Real-time blended P&L (revenue, COGS, ad spend, expenses, fees)
- Auto COGS sync from Shopify or WooCommerce
- Custom OPEX, CAPEX with amortisation, bank balance, burn rate
- All 4 ad platforms (Meta, Google, Snapchat, TikTok)
- GA4 traffic data
- 3PL integrations (Speedfulfill, CJ Dropshipping, Gooten; ShipMonk and Printful behind per-workspace rollout flags)
- Order-level profit and refund handling
- Bundle handling and tax rules
- Top product profitability and cohort analysis
- Daily email summary
- 30+ North Star KPIs (read-only)
Limits: 1 store, 1 user, 1,000 orders/mo, 90-day history, 48h email support.
Pro - $89/mo (Most Popular)
For brands between $500k and $5M GMV. Adds the Flow AI assistant, the full reporting suite, and the integrations agencies and finance teams expect.
Everything in Starter, plus:
- Flow AI assistant (CMO, Executive, Finance personas) - 500k tokens/month
- Google Search Console organic keyword data
- Google Merchant Center feed health and approval status
- Custom report builder
- Scheduled email reports (weekly)
- Anomaly alerts
- Configurable North Star KPIs (full edit)
- Manual (B2B / wholesale) order entry
- Subscription revenue reporting and projection
- Supplier invoice import with AI landed-cost extraction - 20 invoices/month
Limits: 1 store, 3 users, 5,000 orders/mo, 12-month history, 24h priority email support.
Search Console, Merchant Center, and supplier invoice import are additionally behind per-workspace rollout flags that ship disabled. Subscription revenue reporting is not: it is on for every Pro and Plus workspace. Being on Pro or Plus entitles you to them, but they are switched on per workspace by MerchantFlow -- contact support if you need one enabled.
Plus - $149/mo
For $5M+ operators and agencies. The full financial OS plus AI access from your IDE or terminal.
Everything in Pro, plus:
- Flow AI assistant - 2M tokens/month
- MCP server access (Claude, Cursor, Windsurf, VS Code)
- Business Valuation (SDE-multiple, live)
- Product Viability calculator
- MCA / revenue-based funding tracking
- Unlimited scheduled reports (daily, weekly, monthly)
- White-label PDF reports for agencies
- Supplier invoice import raised to 100 invoices/month
Limits: Up to 5 stores, 10 users, 25,000 orders/mo, unlimited history, 4h priority chat support, 60-min onboarding, quarterly review call.
Agency Plan
Agencies are not billed on a merchant tier. The Agency plan is a flat $499/mo billed once per agency (annual billing carries the same 20% discount), and it includes 10 client stores. Additional client stores beyond the first 10 are billed at $29/mo each, added to the agency subscription as a metered line item.
Agency workspaces run on the full feature matrix (Flow AI, MCP, valuation, white-label PDF reports) while the agency subscription is active. See Agency Workflows.
What Happens If You Exceed Your Monthly Order Cap
Each merchant tier caps how many orders a calendar month can surface -- 1,000 on Starter, 5,000 on Pro, 25,000 on Plus. The count runs on order date within the current calendar month (UTC) and resets when the month rolls over.
Going over the cap never stops your sync and never deletes anything. It changes what you can see:
| Stage | What you see |
|---|---|
| The first 7 days after you cross the cap | Nothing is hidden. Dashboards keep showing every order, and a banner counts down to the day the cap starts applying |
| After that 7-day window expires | Orders dated after the point where you hit the cap are hidden from the Orders list and from a product's order history, and the figures derived from those orders clamp to match. Earlier months are unaffected |
Three things worth knowing:
- The cap applies to order-derived views, not to every screen. The Orders list and its totals, the Products table, and a product's order history all clamp to the visible orders. Your expenses are never capped.
- The hidden orders are still there. They are imported and stored as normal, and they reappear in full when the month rolls over or as soon as you move to a tier whose cap covers your volume.
- You get a fresh window each time. If you drop back under the cap, the marker clears, so a later overage starts its own 7-day grace period rather than clamping immediately.
Trial workspaces run on the Plus cap of 25,000 orders/month, and Agency workspaces are not order-capped while the agency subscription is active.
Shared Capabilities (Every Plan)
Every plan, including Starter, includes:
- The full real-time blended P&L
- All four ad platforms (Meta, Google, Snapchat, TikTok)
- Auto COGS sync from Shopify and WooCommerce
- All 3PL integrations (Speedfulfill, CJ Dropshipping, Gooten; ShipMonk and Printful behind per-workspace rollout flags)
- Order-level profit and refund handling
- The dashboard, reports library, and sync controls
- Team access controlled by workspace roles (within seat limits)
Tier upgrades unlock additional capabilities such as Flow AI, custom report scheduling, MCP access, and the financial OS modules - they do not change the underlying P&L engine.
How Billing Works by Provider
Web Workspaces (Stripe)
- Checkout runs through Stripe
- Verified email is required before checkout can be created
- Owners can later manage the subscription from MerchantFlow billing settings
- Upgrades happen in place and are charged immediately with a Stripe proration; downgrades are scheduled to take effect at the end of the current period with no proration
- Annual plans keep their annual term: choosing a higher tier on monthly applies that tier now on annual billing and moves you to monthly at renewal
Shopify App Store Installs
- Billing approval runs through Shopify
- The same tiered pricing applies
- Charges appear on your Shopify invoice
- Tier and cadence changes route through a fresh Shopify approval flow
How to Choose a Plan
| If you... | Pick |
|---|---|
| Are a solo operator under $500k GMV and want an accurate P&L without paying for AI | Starter |
| Have a marketing or finance team and want Flow AI and scheduled reports | Pro |
| Are a $5M+ brand, or want MCP access and the full financial OS | Plus |
| Manage client stores as an agency | Agency ($499/mo) |
You can upgrade or downgrade at any time from Settings > Billing. See Upgrade or Downgrade for the proration details.
Frequently Asked Questions
How much does MerchantFlow cost per month?
MerchantFlow starts at $49/month on the Starter plan. Pro is $89/month and Plus is $149/month. Annual billing is 20% off, bringing the effective monthly costs down to $39.20, $71.20, and $119.20 respectively.
Does MerchantFlow charge per user or per seat?
Each tier includes a fixed number of seats - 1 on Starter, 3 on Pro, and 10 on Plus. There is no per-seat add-on at this time. Choose the tier whose seat count fits your team.
Can I switch between plans?
Yes. Stripe workspaces change plan from Settings > Billing: upgrades apply immediately and are prorated, downgrades are scheduled for the end of the current period. Shopify workspaces create a new Shopify approval flow when changing tiers. See Upgrade or Downgrade.
Is there a discount for annual billing?
Yes. Annual billing is 20% off the monthly price on every tier, charged once a year.
Which plan includes Flow AI?
Pro includes Flow AI with a 500k-token monthly allowance. Plus raises that to 2 million tokens per month. Starter does not include Flow AI; upgrade to Pro to enable it. During the 14-day trial every workspace runs on the Plus feature set, so Flow AI is available regardless of the tier you picked at checkout - see Trial Period.
Which plan includes the MCP server (Claude, Cursor, Windsurf, VS Code)?
Only Plus includes MCP server access. See the MCP Server guide.
How many stores can I connect on each plan?
Starter and Pro include 1 store each. Plus includes up to 5 stores. A per-store add-on (planned at $29/mo per extra store on Pro and Plus) is on the roadmap and is not sold today - store counts are hard-capped at the included number. The Agency plan is the only path with per-store overage billing available now.
Does MerchantFlow offer enterprise pricing?
Plus is the top published merchant tier, and Agency is the published plan for multi-client portfolios. For custom seat counts or volume requirements outside the published limits, contact [email protected].
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Last updated: October 5, 2026
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