Reset Your MerchantFlow Password

Step-by-step guide to reset your MerchantFlow password, recover account access, and troubleshoot common password issues with 2FA.

How to Reset Your MerchantFlow Password

A MerchantFlow password reset lets you regain access to your e-commerce analytics workspace when you can no longer sign in with your current credentials. The reset process uses a secure email verification link.

How to Reset Your Password (Step-by-Step)

Open /forgot-password
Submit the email address attached to your MerchantFlow account
Follow the reset link from your email - it is valid for 1 hour
Choose a new password at /reset-password. It must be at least 8 characters and include an uppercase letter, a lowercase letter, a number, and a special character
Sign in again

Completing a reset signs you out on every device. All existing sessions are revoked the moment the new password is saved.

If You Installed From the Shopify App Store

If you added MerchantFlow through the Shopify App Store, your account was created for you and never had a password.

The quickest way in is Continue with Shopify. On /login, choose Continue with Shopify, enter your store domain (your-store.myshopify.com, or just the store handle - the address bar of your Shopify admin has it as admin.shopify.com/store/your-store), and approve the sign-in in Shopify. You are signed in without a password at all. This is also how you approve an AI client such as Claude or ChatGPT when it opens a browser and asks you to sign in.

Continue with Shopify only works while MerchantFlow is installed on that store. If you have uninstalled it, open MerchantFlow from your Shopify admin to reconnect first.

You can still set a password if you prefer one - for example so you can sign in when you are away from your Shopify admin. There are two ways to start, and both finish the same way - by emailing a link to your account address. A session opened from the Shopify admin can never create the password on its own.

From inside the app. Open Settings > Security. Because your account has no password yet, the card reads Set a web password rather than Change Password, and it shows the email address you will sign in with. In the Shopify admin the button reads Email me a setup link; click it and you will see "A secure password setup link was sent to your account email." Follow that link to choose your password.

From the sign-in page. On /login, follow Set your password. Enter your account email and we will send you a link, valid for 1 hour, to choose a password.

The email address on your account is the contact email of your Shopify store, which is not always the address you personally use. Settings > Security shows you which address it is. If it is the wrong address, email [email protected] before setting a password - account email addresses cannot be changed from the dashboard.

Once your password is set, you sign in at app.merchantflow.ai with that email, and the Security card switches to the normal Change Password form - which also works from inside the Shopify admin.

What Happens If You Use Two-Factor Authentication

Resetting your password does not disable two-factor authentication (2FA).

After a password reset:

sign in with the new password
complete the normal /verify-2fa step
use a backup code if you no longer have the authenticator app

Troubleshooting Common Password Reset Issues

Reset email does not arrive

Check spam and promotions folders
Confirm you entered the correct email address
If you were invited to a workspace, use the same email that received the invite

The reset link expired

Reset links expire 1 hour after they are sent. Request a new reset email and use the newest link.

I still cannot access my account

If you also lost your authenticator device and do not have backup codes, contact [email protected].

Frequently Asked Questions

How long is a MerchantFlow password reset link valid?

1 hour. If your link has expired, request a new one from the /forgot-password page and use the most recent link sent to your email.

Can I reset my password without access to my email?

No. The password reset flow requires access to the email address registered to your MerchantFlow account. If you no longer have access to that email, contact [email protected] for assistance.

Does resetting my password sign me out of other devices?

Yes. A password reset revokes every active session, so you will need to sign in again on each device. Paired mobile devices are a separate credential and are not revoked by a password reset - revoke those at Settings > Mobile App.

What are the password requirements for MerchantFlow?

Everywhere you choose a password - a new account, a team invitation, a reset, and the Set a web password and Change Password forms in Settings > Security - it must be at least 8 characters and include an uppercase letter, a lowercase letter, a number, and a special character. Passwords are also capped at 128 characters. On signup, on the reset form, and in Settings > Security a strength meter under the field ticks off each requirement as you meet it.

Last updated: August 31, 2026

Reset Your MerchantFlow Password

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