Frequently Asked Questions (FAQ)

MerchantFlow FAQ answers the most common questions about setting up and using MerchantFlow for e-commerce analytics and profitability tracking. Find quick answers organized by topic below, or use the detailed FAQ pages for specific features.

General Questions

What is MerchantFlow?

MerchantFlow is an e-commerce analytics and profitability platform for Shopify and WooCommerce merchants. It unifies data from Google Analytics 4, Google Search Console, Google Merchant Center, and advertising platforms (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads) to help you track product performance, calculate true profit margins, and optimize marketing spend.

Who is MerchantFlow designed for?

MerchantFlow is designed for:

• E-commerce store owners tracking profitability
• Digital marketing managers optimizing ad spend and ROAS
• E-commerce agencies managing multiple client brands
• Growth and performance marketers analyzing channel performance

Which e-commerce platforms does MerchantFlow support?

E-commerce:

• Shopify (all plans)
• WooCommerce (self-hosted)

Analytics and Marketing:

• Google Analytics 4
• Google Search Console
• Google Merchant Center
• Google Ads
• Meta (Facebook/Instagram) Ads
• TikTok Ads
• Snapchat Ads

How is MerchantFlow different from Google Analytics?

MerchantFlow provides product-level profitability analysis that GA4 does not offer:

• Unified view of all commerce and marketing data sources
• Product-level impression and click data from Search Console and Merchant Center
• Profit & loss tracking with COGS management
• Advertising spend tracking across multiple platforms with ROAS calculations
• Simplified dashboard focused on e-commerce profitability metrics

Getting Started

Do I need a credit card to start?

MerchantFlow offers a 7-day trial, but the billing step depends on how the workspace is created:

• Standard web signups complete billing approval through Stripe at /onboarding/payment
• Shopify App Store installs complete billing approval through Shopify
• Demo mode can be explored without starting live billing

How long does setup take?

Typical setup times:

• Account creation: 2 minutes
• Integration connection: 10-15 minutes
• First data sync: 2-5 minutes
• Total: 15-25 minutes

What if I do not have all the required integrations?

MerchantFlow works best with all integrations connected, but you can start with:

• Minimum: Your e-commerce platform (Shopify or WooCommerce)
• Recommended: Add Google Analytics 4 for revenue tracking
• Optional: Other Google services and advertising platforms

You can add integrations anytime from Settings > Integrations.

Integrations

How do I connect my Shopify store?

Option A: Shopify App Store (recommended)

1. Find MerchantFlow in the Shopify App Store
2. Click "Install" and authorize the app
3. Your account and store connection are set up automatically

Shopify App Store guide

Option B: Web app

1. Go to Settings > Integrations at merchantflow.ai
2. Click "Connect Shopify"
3. Enter your store domain (e.g., mystore.myshopify.com)
4. Authorize MerchantFlow in Shopify

Detailed Shopify guide

How do I connect Google Analytics?

1. Go to Settings > Integrations
2. Click "Connect Google Services"
3. Log in with your Google account
4. Select your GA4 property
5. Authorize access
6. Select Search Console site and Merchant Center account

Detailed Google Analytics guide

What permissions does MerchantFlow need?

E-commerce platforms: Read products, orders, and inventory levels.

Google services: Read analytics data (GA4), Search Console data, and Merchant Center data.

MerchantFlow never requests write or delete permissions. All access is read-only.

Data security details

Can I connect multiple stores?

Each MerchantFlow workspace supports one e-commerce store. To manage multiple stores, create separate workspaces or ask about agency/multi-store plans.

Data and Syncing

How often does data sync?

MerchantFlow uses recurring background delta syncs approximately every 30 minutes for active workspaces. Exact freshness depends on provider-side reporting latency.

Learn more about syncing

How do I trigger a manual sync?

1. Click the Live indicator in the dashboard header
2. Use Sync All Integrations for a quick full request
3. Or open Settings > Integrations > Manual Sync Runner for a targeted or full-history sync

Manual sync guide

Why is my data not showing?

Common causes:

• No sync run yet -- trigger your first sync
• Sync in progress -- wait for completion (2-5 minutes)
• Integration disconnected -- reconnect in Settings
• Wrong time range -- adjust the time range selector

Troubleshooting guide

Features and Usage

How do I add COGS for accurate profit tracking?

Navigate to Dashboard > P&L > COGS and use one of three methods:

1. Bulk update -- apply percentage of price, flat rate, or target margin to multiple products
2. Individual entry -- edit costs one product at a time
3. Sync from Shopify -- import costs from Shopify inventory items

COGS management guide

Can I track profitability?

Yes. MerchantFlow includes Profit & Loss (P&L) tracking with COGS, ad spend, operating expenses, and net profit calculations at the product, category, and business level.

P&L guide

Can I invite team members?

Yes. Invite teammates with admin, analyst, or viewer access. The workspace always has a single owner. See Team Management for details.

Billing and Subscription

How much does MerchantFlow cost?

• Monthly: $249/month
• Annual: $209/month, billed annually at $2,490
• 7-day free trial for live workspaces

View detailed pricing

What is included in the free trial?

The 7-day free trial includes full access to all features, unlimited product tracking, all integration connections, team member invitations, and email support.

Trial details

Do you offer refunds?

Payments are non-refundable. No pro-rata refunds or credits are provided for partial subscription periods or unused time. During the trial, no charges are made and you can cancel at any cost. Your rights under Australian Consumer Law are not affected.

How do I cancel my subscription?

1. Go to Settings > Billing
2. Click "Cancel Subscription"
3. Confirm cancellation
4. Access continues until end of billing period
5. Data preserved for 30 days

Cancellation guide

Privacy and Compliance

Is MerchantFlow GDPR compliant?

Yes. MerchantFlow is fully GDPR compliant with data processing agreements available, right to access and delete data, data portability, and privacy by design.

GDPR details

Do you sell my data?

Never. MerchantFlow does not sell, rent, or share your data with third parties or advertisers.

Privacy policy

Topic-Specific FAQ Pages

• Attribution FAQ -- How traffic source attribution works
• Bundle FAQ -- Bundle management and revenue allocation
• Expense FAQ -- Expense tracking, burn rate, and categorization

Getting Help

• Email: [email protected]
• Response time: Within 24 hours (typically much faster)
• Live chat: Available in dashboard (bottom right)
• Full documentation: MerchantFlow Docs

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Last updated: March 14, 2026