MerchantFlowMerchantFlow Docs
Troubleshooting

Troubleshooting MerchantFlow Issues

Find solutions to common MerchantFlow issues including empty dashboards, sync failures, login problems, incorrect metrics, and integration errors.

Troubleshooting Guide

MerchantFlow troubleshooting provides step-by-step solutions for common issues including empty dashboards, data sync failures, login problems, incorrect metrics, and integration errors. Use this guide to quickly diagnose and resolve problems with your e-commerce analytics workspace.

If you cannot find your answer here, contact [email protected].

Quick Links

How to Fix an Empty Dashboard (No Data)

Symptoms: Empty KPI cards, no products in table, charts show no data.

Solutions:

  1. Run your first sync - Click the Live indicator in the dashboard header and select "Sync All Integrations." Wait 2-5 minutes for completion.

  2. Check time range - Ensure the time range selector includes a period with activity. Try "Last 30 days."

  3. Verify integrations - Go to Settings > Integrations. All required integrations should show "Connected." Reconnect any showing "Disconnected."

  4. Check sync status - Go to Settings > Logs. Verify the last sync completed successfully. If failed, view error details and retry.

Detailed guide

How to Fix Login Problems

Symptoms: "Invalid email or password" error, account locked message, email not verified.

Solutions:

  1. Reset password - Go to the forgot password page, enter your email, and follow the reset link.

  2. Verify email - Check your inbox (including spam) for a verification email from [email protected]. Click the verification link.

  3. Clear browser cache - Press Ctrl+Shift+Del, clear cookies and cache, or try an incognito/private window.

Detailed guide

How to Fix Sync Failures

Symptoms: Sync shows "Failed" status, error message displayed, partial data syncing.

Solutions:

  1. Check integration connections - Go to Settings > Integrations and verify each integration shows a healthy status. Reconnect any failing integrations.

  2. Review error details - Go to Settings > Logs, click the failed sync for error details, and address the specific error mentioned.

  3. Common sync errors:

    • "Authentication failed" - OAuth token expired. Reconnect the integration in Settings.
    • "Rate limit exceeded" - Wait 1 hour before retrying.
    • "Invalid credentials" - For WooCommerce, regenerate API keys. For others, reconnect via OAuth.

Detailed guide

How to Fix Missing Products

Symptoms: Products missing from table, product count lower than expected.

Solutions:

  1. Check product status - Products must be Active in Shopify or Published in WooCommerce. Archived and draft products do not sync.

  2. Clear filters - Remove any applied filters in the products table and clear the search box.

  3. Verify sync completion - Products sync at the end of the sync process. Refresh the page after sync completes.

Detailed guide

How to Fix Incorrect Metrics

Symptoms: Numbers do not match GA4, revenue seems wrong, conversion rates off.

Solutions:

  1. Verify time zone - Go to Settings and confirm your timezone matches your GA4 property timezone.

  2. Check currency - Ensure your MerchantFlow currency matches your store currency.

  3. Compare time ranges - Confirm GA4 and MerchantFlow are using the same date range. Time zone differences can shift daily totals.

  4. Attribution differences - MerchantFlow uses last-click attribution, which may differ from GA4's model. Small differences are normal.

Detailed guide

Common Error Messages

Error MessageCauseFix
"Session expired"Inactive session timeoutLog in again
"Permission denied"Insufficient role accessContact account owner
"Rate limit exceeded"Too many API requestsWait 1 hour
"Network error"Connection issueCheck internet, disable VPN
"Something went wrong"Generic application errorRefresh page, clear cache

How to Contact Support

Before Contacting Support

Help us resolve your issue faster by including:

  • Description of the issue
  • Steps to reproduce
  • Error messages (exact text or screenshot)
  • Browser and version
  • Time when issue occurred
  • What you have already tried

Contact Information

  • Email: [email protected]
  • Response time: Typically within 4 hours during business hours (24-hour maximum)
  • Live chat: Available in dashboard (bottom right), weekdays 9 AM - 6 PM EST

Frequently Asked Questions

Why is my MerchantFlow dashboard empty?

The most common cause is that the first data sync has not completed. Click the Live indicator, select "Sync All Integrations," and wait 2-5 minutes. Also verify that your integrations are connected at Settings > Integrations.

Why do my MerchantFlow metrics differ from Google Analytics?

MerchantFlow uses last-click attribution and calculates revenue from synced order data, while GA4 may use different attribution models and includes sampled data. Small differences are normal and expected. See Incorrect Metrics.

How do I report a bug in MerchantFlow?

Email [email protected] with steps to reproduce, expected behavior, actual behavior, screenshots, and your browser and OS version.

Where can I check if MerchantFlow is experiencing an outage?

Visit status.merchantflow.ai to check for ongoing incidents or planned maintenance.

Related Resources


Last updated: March 14, 2026