Connect Google Ads — MerchantFlow

Connect Google Ads to MerchantFlow

The Google Ads integration brings campaign spend, clicks, impressions, and paid performance data into MerchantFlow for unified ad spend tracking and ROAS analysis. Google Ads uses the same shared Google OAuth connection as GA4, Search Console, and Merchant Center -- no separate login required.

What Is the Google Ads Integration?

MerchantFlow's Google Ads integration syncs your Google Ads campaign data into the MerchantFlow dashboard alongside your commerce and other marketing data. This allows you to see Google Ads spend in your P&L reports, track return on ad spend (ROAS), and compare Google Ads performance against other channels like Meta Ads and TikTok Ads.

Availability

Google Ads is conditionally available depending on your MerchantFlow environment. Availability hinges on whether the environment holds a Google Ads developer token -- without one, the Google Ads API cannot be called at all, so MerchantFlow reports the service as unavailable rather than failing every sync.

If the Google configuration modal shows Coming Soon for Google Ads:

• Your MerchantFlow environment is not currently configured for Google Ads sync
• GA4 can still be connected normally, as can Search Console and Merchant Center where those are enabled for your workspace

What You Need

When Google Ads is available, MerchantFlow expects:

• MerchantFlow owner or admin access with integration management permissions
• Verified email and two-factor authentication enabled (Security Settings)
• A Google account that can access the Google Ads customer account you want to sync

How to Connect Google Ads

1. Connect Google from onboarding or Settings > Integrations
2. Open Configure Google Services
3. Select the Google Ads customer account(s) you want to sync
4. Save the configuration

There is no separate Google login for Ads. MerchantFlow reuses the shared Google OAuth grant -- specifically its adwords scope -- that also covers GA4, Search Console, and Merchant Center.

Multiple Customer Accounts

Google Ads is stored as a single connection carrying a list of customer IDs, so one Google authorization can sync several Google Ads accounts at once. Each customer ID can be individually paused without disconnecting the others, and MerchantFlow discovers accessible customer accounts from the connected Google login rather than asking you to type IDs.

What Data Does MerchantFlow Sync from Google Ads?

• Campaign spend -- daily ad spend across campaigns
• Clicks and impressions -- traffic volume metrics
• Paid performance -- visible in marketing dashboards, attribution views, and ad spend reports

Troubleshooting Google Ads Issues

If Google Ads is available but the expected account is missing:

• Confirm the connected Google user has access to that customer account
• Reconnect Google if account access changed recently
• Reopen Configure Google Services after reconnecting and save the correct customer ID
• See Troubleshooting Integrations for general connection fixes

Frequently Asked Questions

Why does Google Ads show "Coming Soon"?

Google Ads availability depends on your MerchantFlow environment holding a Google Ads developer token. If you see "Coming Soon," the environment does not have one and the Google Ads API cannot be reached. The other Google services work independently.

Do I need a separate Google login for Ads?

No. Google Ads uses the same shared OAuth connection as all other Google services in MerchantFlow. You authorize once and select which services and accounts to sync.

Can I track Google Shopping Ads specifically?

Yes. Google Shopping campaign spend flows through the Google Ads integration and appears in your MerchantFlow marketing dashboards and P&L ad spend views.

Related Guides

• Google Analytics 4 -- traffic and session data
• Merchant Center -- product feed diagnostics
• Search Console -- organic search performance
• Meta Ads -- Facebook and Instagram ad tracking
• Ad Spend Tracking -- unified ad spend in your P&L

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Last updated: August 23, 2026