Connect Snapchat Ads to MerchantFlow

The Snapchat Ads integration connects your Snapchat advertising account to MerchantFlow via OAuth, bringing campaign spend and performance data into your unified e-commerce analytics dashboard. Snapchat Ads is an optional paid-media connection that works alongside Meta Ads, TikTok Ads, and Google Ads.

Availability

Snapchat Ads is environment-gated in MerchantFlow. If the integration card shows Coming Soon, your MerchantFlow environment is not currently configured for Snapchat OAuth. Contact MerchantFlow support to check availability for your workspace.

What You Need

When Snapchat Ads is available, you need:

• MerchantFlow owner or admin access (check your role)
• Verified email and two-factor authentication enabled (Security Settings)
• A Snapchat Ads account with usable ad-account access

How to Connect Snapchat Ads

1. Start Snapchat Ads from onboarding marketing or Settings > Integrations
2. Complete the Snapchat OAuth approval flow
3. Return to MerchantFlow to confirm the connection

After connecting, MerchantFlow begins syncing your Snapchat Ads data automatically.

What Data Does MerchantFlow Sync from Snapchat Ads?

• Campaign performance -- impressions, clicks, and engagement metrics
• Ad spend -- daily spend data for P&L tracking and ROAS calculation
• Channel-level marketing data -- shown in MerchantFlow marketing dashboards and attribution views

Troubleshooting Snapchat Ads Issues

If the OAuth flow returns but MerchantFlow says no accounts were found:

• Confirm the Snapchat login has ad account access in Snapchat Ads Manager
• Confirm your MerchantFlow environment has Snapchat Ads enabled
• Reconnect after fixing the provider-side account access
• See Troubleshooting Integrations for general connection fixes

Frequently Asked Questions

Why does Snapchat Ads show "Coming Soon"?

Snapchat Ads is environment-gated, meaning it is not available on all MerchantFlow environments. If you see "Coming Soon," the Snapchat OAuth connection has not been enabled for your workspace.

Can I track Snapchat Ads alongside other ad platforms?

Yes. MerchantFlow supports connecting multiple advertising platforms simultaneously. You can track Snapchat Ads alongside Meta Ads, TikTok Ads, and Google Ads in a single dashboard.

How does Snapchat Ads data appear in my P&L?

Snapchat Ads spend is included in your ad spend reports alongside all other connected advertising channels, giving you a complete view of your marketing costs.

Related Guides

• Meta Ads -- Facebook and Instagram ad tracking
• TikTok Ads -- TikTok campaign tracking
• Google Ads -- Google paid search and Shopping ads
• Ad Spend Tracking -- unified ad spend in your P&L
• Integrations Overview -- all supported integrations

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Last updated: March 14, 2026