Track paid media campaign performance, ad spend by country, and revenue KPIs across Google Ads, Meta Ads, and more in MerchantFlow.

Ads and Channels Dashboard

The Ads and Channels page in MerchantFlow is the centralized paid-media dashboard where you monitor campaign-level performance, total ad spend, revenue KPIs, and country-level breakdowns for all connected advertising platforms. Access it at Marketing > Ads and Channels in the main navigation.

What the Ads and Channels Page Shows

The current ads experience includes:

Campaign-level performance views -- see individual campaign metrics such as spend, revenue, ROAS, and conversions
Total spend and revenue KPIs -- aggregate figures across all connected ad platforms
Country-level ad spend -- understand which geographic markets consume your ad budget
Revenue by country -- identify which markets generate the highest return
Sync and platform health sidebars -- verify that data from each ad platform is current and complete

How Campaign Data Is Organized

The campaign table centers on connected Google Ads and Meta Ads campaign data. Each row represents a campaign with key metrics including spend, revenue, ROAS, and click-through rate.

Other paid-media connections such as Snapchat Ads and TikTok Ads are managed from Settings > Integrations and contribute to the broader marketing sync model. Campaign table coverage may vary across providers as additional platforms are integrated.

How to Connect Ad Platforms

To populate the Ads and Channels dashboard:

Navigate to Settings > Integrations
Connect your ad accounts (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads)
Optionally connect Klaviyo for email and SMS attributed revenue (owned-audience channel, $0 spend per send)
Wait for the initial sync to complete
Return to Marketing > Ads and Channels to see your data

Owned vs Paid Channels

The campaign table merges paid media (Google, Meta, Snapchat, TikTok) with owned audience channels (Klaviyo email and SMS). Klaviyo campaigns appear with their attributed revenue but always show $0 spend because Klaviyo charges a flat monthly subscription rather than per-send. To reflect the Klaviyo subscription cost in your net margin, add it as a recurring OPEX entry in Expenses.

Frequently Asked Questions

How often does ad spend data update in MerchantFlow?

Ad spend data syncs automatically based on each platform's API refresh cycle. Check the sync health sidebar on the Ads and Channels page for the last sync timestamp. See Live Updates for details.

Can I see ad performance broken down by product?

Product-level ad attribution is available through the Attribution system, which connects campaign data to individual product revenue.

Why are some ad platforms missing from the campaign table?

Platforms like Snapchat and TikTok contribute to aggregate metrics but may not yet appear as individual rows in the campaign table. Their data still flows into traffic source and attribution reporting.

How do I calculate true ROAS including product costs?

Combine the Ads and Channels data with your P&L Overview and COGS entries to calculate net ROAS after product costs.

Related Guides

Traffic Sources -- organic and paid traffic breakdown
Attribution -- connect ad spend to revenue by channel and project
Meta Ads Integration -- set up Facebook and Instagram ad tracking
Google Ads Integration -- connect Google Ads campaigns
TikTok Ads Integration -- connect TikTok ad accounts
Klaviyo Integration -- connect email and SMS marketing analytics
Discount Codes -- per-code margin and profitability
Dashboard Overview -- navigate the full MerchantFlow dashboard

Last updated: May 23, 2026